Framestore: It was foot to the floor for Framestore’s LA team on the making of the immersive new campaign for the BMW M2, in which viewers are invited to keep their eyes on model-of-the-moment Gigi Hadid in a high-velocity version of the shell game.

BMW M2 beats the competition on the track and on TV with their new marketing campaign. Their new video which you can scroll down to see below, has close to 14 million hits in the last 30 days. It’s BMW’s new M2 marketing ad “Eyes on Gigi Hadid.”

Read the full article on: TorqueNews

"It was foot to the floor for Framestore’s LA team on the making of the immersive new campaign for the BMW M2, in which viewers are invited to keep their eyes on model-of-the-moment Gigi Hadid in a high-velocity version of the shell game."

See how we did it on Framestore

Agency: KBS Production Company: Tool of North America DIrector: Marc Forster, DGA DOP: Mauro Fiore, ASC VFX: Framestore Los Angeles ECD: Aron Hjartarson CD: Alex Thomas Producer: James Alexander Compositing Supervisor: Michael Ralla 2D: Tingting Li, Joshua Guillaume, Alex Unruh, Helgi Laxdahl, Craig Tozzi, Patswitch Jaritngarm 3D: Sean Dollins, Todd Herman